In the embedded video above, based on the book Switch by Chip and Dan Heath, I tell the story of conservationist Paul Butler and how he had to grow the people of St. Lucia into a new identity as parrot stewards to save a parrot species from extinction. The same concepts of appealing to people’s emotions and helping them forge new identities can apply when you’re trying to get your team to see themselves as the kind of people who can make a change.
I would love to hear what you thought of the video, so feel free to comment below, on The K Guy Twitter, or on The K Guy Facebook fan page.