Build Habits

20% of returning Vietnam vets were opium addicts, but one year later, all but 1% were clean. What happened?

In embedded video, based on the book Switch: How To Change Things When Change is Hard, I tell the story of Mike Romano, a Vietnam veteran who returned from Vietnam a junkie but was able to get clean because changing his environment changed his habits. I talk about how you might design an environment to create the behavior change you’re looking to induce in yourself or someone else.

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