The above video is all about the third surprise about change described in the book “Switch: How to Change Things When Change Is Hard” by
I also tell the story of two West Virginia University researchers who, by focusing on a single clear course of action and communicating it in a compelling way, improved the eating habits of their target audience in a way that stuck. In the next post, I will show how you can use the same ideas to battle resistance to change on your team with an example from Extreme Programming.
Thanks for sharing! Here is your free Powerpoint slide deck: Switch – 3 Surprises About Change – Part 3 – Powerpoint Slides