In the embedded video, based on Switch: How to Change Things When Change Is Hard, I describe decision paralysis, the paradox of choice, and the danger of ambiguity derailing your change effort. Many of us experience decision paralysis when faced with too many choices. Barry Schwartz describes the effect in his book The Paradox of Choice. When trying to get people to adopt new behaviors, you often end up replacing routine behaviors with new choices to be made. The ambiguity of these new choices causes decision paralysis and a retreat to the status quo. This makes the elimination of ambiguity critical to any successful change.
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